Blooom Review 2019 + One Month of Free Service

Investing Review Retirement

We believe you should have access to outstanding information so that you can build your best financial life. That’s why our researched content and expert recommendations are free.

If all of the content is free, how do we make money? We sometimes receive compensation from select advertising partners who offer a product or service that can benefit our audience. 

While compensation may influence the products we discuss, it doesn’t impact the qualitative and quantitative analysis demonstrated in each article and review. We try to objectively evaluate financial products and recommend those that are most beneficial to readers. Our site does not feature every company or financial product available on the market, and nothing written should be interpreted as financial advice. We are not responsible for your financial decisions. For more information, see our full disclaimer.

Share on facebook
Share on twitter
Share on email
Share on print

If you’re anything like most Americans, you likely hold a large percentage of your wealth in a 401(k), 403(b), or another employer-sponsored retirement account.

The problem is that most employer-sponsored plans offer a random menu of investment options that can be difficult to understand, leaving many investors confused in the investment process. To make matter worse, existing robo-advisors will not manage these employer-provided plans.

Blooom was created to bridge this gap, offering a completely automated investing solution for employer-sponsored plans. First, Blooom provides a free analysis of your retirement account(s) to help you understand your existing investment portfolio. If there are flaws, you can hire Blooom to optimize and maintain your retirement accounts for a flat $10/month (Blooom offers Cash Cow Couple readers their first month free).

Blooom is registered as a registered investment advisory (RIA), which means the company is legally required to act as a fiduciary on your behalf. Blooom’s only source of revenue is the $10 monthly fee and the company earns nothing from their investment recommendations. This simple pricing structure eliminates many conflicts of interest and helps Blooom remain unbiased when making recommendations.

How Does Blooom Work?

It’s completely free to receive a retirement account analysis from Blooom. You simply create a free Blooom account, connect your eligible retirement accounts and the service uses a proprietary algorithm to analyze and optimize your investment portfolio.

Here is a nice overview of the process:

You still own and maintain control of all accounts, but you are giving Blooom legal power of attorney to manage things on your behalf. By law, Blooom is not allowed to take any money out of your retirement accounts, but they are allowed to manage your investments.

In essence, the Blooom approach to investing can be boiled down to five steps:

1) Using your age and expected retirement date, Blooom recommends a target investment portfolio (you can manually adjust the asset allocation).

2) Blooom reviews the individual investment options in your retirement account and classifies each investment into one of 14 asset classes.

3) Blooom then determines which of these 14 asset classes should be included in your portfolio to achieve the target portfolio asset allocation.

4) After determining the appropriate mix of asset categories, Blooom chooses the best investment option within each asset class. Blooom heavily favors low-cost index funds, but if your retirement plan doesn’t offer any index options, Blooom will recommend actively managed funds according to expenses, past performance, and management experience.

5) Your Blooom advisor reviews and approves the recommended portfolio, which is then implemented by Blooom on your behalf.

Steps 1-4 are automated by the Blooom algorithm, while the last step can require manual effort. This entire process usually takes less than 10 days to implement (but never longer than 30 days, according to Blooom).

It’s important to note that you maintain control of your retirement plan, and you can request plan changes directly through your plan administrator. Blooom will advise you any time changes are made to your account, whether those changes were initiated by you or Blooom.

Continued Blooom Support

Once the portfolio is established, Blooom provides ongoing support at no additional cost.

Blooom maintains your target asset allocation and automatically rebalances your portfolio every 90 days. If you want to change your target asset allocation, you simply update your online account and Blooom will implement the changes during the next rebalancing period.

Blooom provides automatic glide path adjustments as well. As you age, Blooom will systematically decrease your stock exposure and increase your allocation to bonds.

In addition to maintaining your portfolio, Blooom offers a wide range of personalized support. Blooom has licensed and certified financial advisors on staff to answer any money-related questions that you may have via email or chat.

Our contact at Blooom has emphasized that this support is not limited to investment questions. You can ask about anything related to your finances and their team will make every attempt to provide an accurate, easy-to-understand response. Because Blooom acts as a fiduciary (must legally put your interest first), this advice should be sound.

The ongoing investment management and personalized financial advice are included in the $10/month fee.

Blooom’s Investment Process

I recently went through the Blooom onboarding process, and my experience is detailed below.

Step 1) Create a free account

Input your basic information and your desired retirement age. Blooom uses this information to recommend the target asset allocation inside of your retirement accounts.

The wider the gap between your current age and target retirement age, the larger the recommended allocation to stocks. As you approach your desired retirement date, Blooom automatically shifts the asset allocation in your retirement account toward bonds.

Step 2) Connect your retirement account(s)

The next step is connecting your retirement account(s). When you search for your plan provider, you will be asked to input your online credentials so that Blooom can connect to your account.

blooom reviews

Step 3) Review portfolio recommendations

After you connect your retirement account, Blooom reviews your existing investment portfolio. This review is free for everyone, and payment is not required to view the Blooom portfolio recommendations.

You will first be presented with Blooom’s analysis of your existing portfolio (mine is shown below).

blooom portfolio review

The three areas of concern for Blooom are asset allocation, diversification, and fees. In my example, Blooom doesn’t care for my allocation to U.S. large-cap stocks.

When you click next, Blooom will then recommended a diversified portfolio that utilizes the investments available in your specific retirement plan.

In my account, you can see that Blooom recommends a diversified blend of stocks, with no allocation to bonds. Given my age (28), Blooom is obviously favoring the growth potential of stocks in the portfolio, although such an aggressive asset allocation will make some investors uncomfortable.

If you are unhappy with the recommended allocation, clicking next will allow you to change your desired asset allocation using a simple slider. In my account, the default recommendation is 100% stocks, and the most conservative allocation supported by Blooom is 84% stocks, 16% bonds.

It’s clear that Blooom’s algorithm heavily favors stocks if you have an investment time horizon of 20 years or more. This decision is understandable because stocks have provided superior investment returns over long periods of time, but many investors simply cannot stomach the volatility that accompanies a 100% stock portfolio.

Step 4) Begin service

After reviewing Blooom’s portfolio recommendations, you can hire Blooom to manage your retirement account and provide ongoing financial advice for $10/month.

If you decide to pay for service, Blooom will immediately begin implementing the recommended changes in your retirement account. If you ever decide to leave, you can cancel at any time, for any reason.

Blooom Fees

Blooom charges a flat $10/month, regardless of account size. The monthly fee can be paid by bank account, debit, or credit card. There are no contracts or account closure fees, and you can cancel at any time without penalty.

Cash Cow Couple readers will receive their first month free through our unique Blooom link.

Using several years of internal data, Blooom’s research team recently found that the average Blooom client saves more than $41,000 in investment fees over their lifetime, with pre-Blooom investment expenses totaling 0.56% annually, and post-Blooom investment expenses totaling 0.22% annually.

Blooom Account Options

Blooom supports the following types of accounts:

  • 401(k)
  • 403(b)
  • 401(a)
  • 457
  • Thrift Savings Plan (TSP)

It doesn’t matter where you work, or where the account is held. If you can access your retirement account through an online interface, Blooom should be compatible.

Blooom Limitations

Limited Scope – Blooom manages every linked retirement account separately using the 5-step process previously described. The algorithm is not designed to consider any outside investment accounts or your overall investment portfolio, which can be problematic in certain situations.

Consider my experience in the onboarding process, where Blooom’s algorithm didn’t care for my allocation to large-cap U.S. stocks. I purposefully designed my retirement plan this way, because the optimal investment option within my retirement account is the S&P 500 stock market index fund (which heavily weights large-cap U.S. stocks).

There are other stock and bond funds available, but the average expense ratio (roughly 1% annually) is ridiculous when compared to the S&P 500 index fund (0.02% annually). Instead of allocating a portion of my retirement plan to these overpriced asset classes, I invest in similar funds (with lower expenses) within my IRA accounts to maintain my overall desired asset allocation.

Blooom’s algorithm sees a diversification problem because it cannot consider my IRA or other investment accounts, but no such problem exists. If you have accounts that are not managed by Blooom, you can partially remedy this problem by using a free Personal Capital account (see my detailed review) to calculate your overall asset allocation and fees.

Limited Risk Profiling – In each investment account, the target asset allocation is determined by your current age and desired retirement age. This makes partial sense because Blooom focuses exclusively on retirement accounts, where the assumed investment objective is …retirement.

However, age has very little to do with risk tolerance. An investor can be risk-averse or risk-tolerant, whether young or old, but this information is not explicitly captured by Blooom in their asset allocation recommendation. Instead, Blooom allows investors to adjust the recommended asset allocation manually.

Blooom Review Summary + One Month of Free Service

If you need help managing your employer-sponsored retirement plan, Blooom is a great hands-off solution. Beyond offering a free retirement account analysis, Blooom will manage and maintain your investment portfolio for a flat $10/month. There are no hidden fees or surprise charges.

For the most part, Blooom’s approach is spot on. The Blooom algorithm emphasizes diversification and low-cost index investing, both of which are supported by years of investment research. The only potential downside is oversimplification, as the service fails to consider outside investment accounts.

If you’d like to have Blooom analyze or manage your retirement account, they are offering our readers one month of free service.

Thank you for reading my Blooom review. If you have used the service, please share your experience with a comment below.

Blooom Review 2019 + One Month of Free Service
Blooom will manage all of your employer-sponsored retirement plans for $10/month. Although there are a few limitations, you will have a hard time finding a better solution elsewhere.
Total Cost8.5
Ease of Use9.3
Customer Support9.6
Free portfolio review
Transparent process
Good methodology
$10 flat monthly fee
Limited risk profiling
Doesn't support outside accounts

Editorial Disclaimer: The editorial content on this page is not provided by any of the companies mentioned, and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone.

User Generated Content Disclosure: Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.

Share on facebook
Share on twitter
Share on email
Share on print

Leave a Reply

4 Comment threads
3 Thread replies
Most reacted comment
Hottest comment thread
6 Comment authors
VanessaMary AnnJacob LumbyJosh CookTodd Weitzman Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Mary Ann
Mary Ann

I can’t seem to log onto the site when clicking on the links.

Vanessa Lumby
Vanessa Lumby

Once you click the link, click the banner at the top of the page. You’ll be redirected to a new page, where you can click “sign in” on the top right-hand corner.

Josh Cook
Josh Cook

I’ve been using Blooom for a year now. Really like it. I went from an avg return of 4.7% to 12.22% using blooom. Worth it. That’s a year average each. Now I didn’t really do much with my 401k to get the 4.7, just left it in the ‘automatic’ pool my company puts everything in by default, I really don’t know much about that area, so I left it alone. But getting a far better return rate with Blooom has been worth it.

Todd Weitzman
Todd Weitzman

There aren’t too many apps like blooom. It’s a must for those interested in getting the most out of their 401k. Most people just let the investment money sit there on basic investments, while these guys could help you boost it dramatically! Good review!


I used Blooom (don’t forget the extra “O”!) for a few months and I really liked it. I think they made my portfolio a little too diversified for my taste so I simplified it and decided I could rebalance on my own. I don’t use it anymore but I do recommend it to my colleagues who can’t be bothered with managing their 401k.